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Adhering to the consistent enthusiasm for the support of deep-sea expeditions, Rolex, together with James Cameron, the explorer and director of “Titanic” and “Avatar” and the U.S. National Geographic Society, carried out DEEPSEA CHALLENGE adventure activities. The goal of this activity is to drive to the deepest into Earth’s oceans, which is located at the Mariana Trench in the Pacific sea level of about 11,000 meters (36,000 feet) to process the relevant scientific exploration and research.

Rolex specially designed and produced for the deep-sea expeditions an unrivaled experimental watch – Oyster Perpetual ROLEX DEEPSEA CHALLENGE, waterproof to a depth of amazing 12,000 meters (39,370 feet). This watch proved again the consistent advantage of Rolex in the field of mechanical watch field and extraordinary leadership on the aspect of waterproof performance. This watch was placed in the robotic arm of the submersible to dive the Challenger Deep located in the seabed of southwest Guam, accompanied by James Cameron.

No matter the James Cameron’s adventure or the ROLEX DEEPSEA CHALLENGE watches, reproduced the landmark feat of the deep-sea submersible Trieste on January 23, 1960. This was the first time in history that a manned submersible dived to the known earth the deepest point located in the Mariana Trench. In that adventure, an experimental-type Oyster DEEP SEA SPECIAL watch has been placed in the hull of the Trieste, diving into the ocean depths together. It dived to 10,916 meters (35,814 feet) depth underwater and maintained normal timepiece after emerging from the water. This is a feat has yet to be surpassed.

Rolex is undoubtedly the ideal partner for DEEPSEA CHALLENGE adventure activities. Such expeditions set human explorer’s enthusiasm, the capacity of technological innovation, the pursuit of excellence determination and challenge sense of mission of human limitation in a body, which corresponded with the brand core value and idea that the founder, Hans Wilsdorf, established and inherited until now.

In 1960, the deep-sea expeditions of Trieste marked Rolex with unprecedented enthusiasm into the field of undersea adventure. And this Rolex’s participation in the event with James Cameron’s adventure was not only undoubtedly a significant milestone, but also a mark to show the relation between brand and sea reinforce. The history of Rolex and the sea can be traced back to 1926. At that time, Rolex invented the world’s first waterproof watch “The Oyster”.

The experimental ROLEX DEEPSEA CHALLENGE watch symbolized the pace of Oyster watch the never-ending adventure, as well as the Rolex brand has long been proud of the pioneering spirit in the field of innovation constantly. Oyster Perpetual watch ROLEX DEEPSEA CHALLENGE was manufactured entirely by Rolex independently researched and developed, waterproof to a depth of up to 12,000 meters (39,370 feet), which is enough to burden the great pressure at the bottom of the sea. The manufacture of the watch turned out once again the unparalleled design of the Rolex brand, R & D and manufacturing capabilities.