Fashion Zone

When China’s elite travel around the world and create Chinese’s exciting era, there is a watch that guards silently around them. No matter where they are, they can read the Beijing time with this watch, which is Mido’s revolutionary masterpiece- Baroncelli World Time watch.

This special watch provide the time of 24 time-zones for those businessmen who travel frequently. It catches people’s eyes with its great functions, elegant aesthetic and innovative design. The brand fist time uses the Beijing initial “BEI” to represent the Eastern Timezone 8 instead of using the “HKG” (used on the international market). This shows that Mido values Chinese’s market and Chinese’s internation position has been improved. New watch’s caseback is carefully engraved with the initials of each city. No mater where the wearer is, the watch will be a reliable friend for him and guards him around.

Since 1918, Swiss famous watch brand Mido controls the ever-changing of the times with its excellent watchmaking crafts and high-end design concept. The elegant and compact style watch meets the requirements of the wearers. Three decades later, with its noble and elegant style, Baroncelli Collection perfectly interprets Brand’s motto- a mark of true design. Therefore, the watch becomes shining star among those Swiss famous watch brand located in Locke town. Beilunsaili watch’s elegant design is inspired by the violin’s elegant curves and fashion trend. The case applies the soft arc-shaped lines, which put together well with the smooth lugs. The silver hands and the alphabet sit on the black dial. The Baroncelli World Time watch is a beautiful artist product that worthy of collection. It is the best spokesman for the fashion and wise wearer.

Baroncelli Collection

Movement: ETA 2893-2 automatic movement
Power reserve: 42 hours
Functions: 24 time-zone display
Bezel: 316L stainless steel bezel
Glass: anti-glare sapphire crystal glass
Water resistance: 50 meters
Strap: calfskin genuine leader strap with stainless steel folding clasp
Dial: date display window placed in the position of 6 o’clock
Hand: the diamond hand is polished

The couple is dancing; their hearts immediately merge into the eternal moment. From the label of Swiss Ernest Borel, we can see that from the day the brand is born, Ernest Borel is branded the insignia of “romantic”. Over 155 years, Ernest Borel perfectly combines its excellent watchmaking crafts with brand’s concept of “romance in heart”, and it successfully leaves the memorable romantic feeling in the hearts of all the people. It obtains the reputation of “Swiss classic couples watch”. Except for committing to the traditional romantic, the brand also keeps up with the times and creates fashion watches. It improves people’s life style with its noble and elegant watches.

The brand carries half-century brilliant achievements. In order to celebrate the 155th anniversary of birth, Swiss Ernest Borel launches the new “155 Anniversary Limited Edition watch“- Royal Collection, which highlights European royal’s respected style. The excellent crafts pay tribute to the anniversary celebration.

The Royal Collection is equipped with senior automatic movement-skeleton limited edition movement, which is polished and engraved. Its perfect shape and transparent body tell you something about the watch. The delicate crafts of wonderful watchmakers are unfolded. The most important feature of Skeleton limited edition watch lies in that it perfectly shows its transparent and exposed character. Over 155 years, brand continues to pursue its senior watchmaking concept. With its accumulation and precipitation, today, brand gets great achievements.

Skeleton limited edition watch offers two different movements, including gold skeleton movement and steel skeleton movement. The gold one shows noble character, which symbolizes the glory and social status, and it is produced 1,000 pieces. The steel one represents relentless pursuit with 550 pieces global limited edition.

Skeleton limited edition watch
Movement: Swiss caliber 2892A2 Skeleton automatic movement
Case: stainless steel case or 18K rose gold case
Glass: glass is inlaid with 11 pieces diamonds
Strap: senior crocodile leader strap or stainless steel strap

Twenty years ago, Chronoswiss launched the classic Chronograph Rattranpante watch. In this year, the brand once again creates the legend and introduces the Timemaster Split Second chronograph. This new watch’s design inspiration comes from the motorsport; it focuses on the dynamic and elegant style. The 55 pieces limited edition shows its extraordinary value.

The watch has the same character as the high precision chronograph. It can calculate two independent time programs. With its handmade markers and hands, the watch can accurately indicate 1/4 second and even 1/8 second. It beats 28,800 times per hour, which means that the second hand can jump 8 steps per second. This watch is Chronoswiss’s first 1/8 second chronograph.

Chronoswiss manages the chronograph technology, and once again it shows its technology level of creating mechanical watch. Actually, the production of chronograph is difficult. But adding the Rattranpante function to the chronograph is more difficult. In 1992, the brand launched the Chronograph Rattrapante watch; at that time, it had developed the column wheel and dual-clamp, and got the pattern. The patterned Rattrapante technique had contribute a lot to the creation of Timemaster Split Second chronograph.

The new watch has lots of functions, its structure is clear. It features rose gold case with rose gold button. It came in pure dial with gold coating hand. Besides, it has the stainless steel bezel and chronograph button. In addition, the color black put well together with the rose gold. All of these show the noble quality of the watch.

The motorsport is one of Timemaster Split Second chronograph’s design inspirations. Gerd-Rüdiger Lang, the founder of Chronoswiss, had acted as the timer of motor race in the 80s century. His experience has a significant impact on studying watchmaking crafts. As he loves researching the chronograph technology, he gets the reputation of “Mr. Chronograph”.

The color black and white is always the classic design of the fashion world and never fades. All complex design comes back to the simple one. In this year, Mido launches the Baroncelli III Gent watch with its new design inspiration. This new watch originates from the infinite symmetrical arc lines of the world’s classical architecture “Gallery Vittorio Emanuele II, Milan”. The classical black and white design highlights the beauty of chronograph and reproduces the classic architectural aesthetics. The compact markers perfectly installed on the arc-shaped dial. This watch is certified by COSC, and its exquisite characteristic shows Mido’s persistence and transmission of Swiss senior watchmaking crafts.

The vice president of MIDO states that “the new Baroncelli III Gent watch remains the classic and elegant design of Baroncelli collection. Its design inspiration comes from the Gallery Vittorio Emanuele II, Milan. The classical architecture brings new image to the watch. Besides, Baroncelli III Gent watch keeps the design concept of the original collection.” The anti-glare sapphire crystal glass remains the simple style and it provides convenience for the customers to red the time. Two different dials of this model are available: the black dial and the white dial. Under the requirements of the functions, the calfskin true leader strap and the stainless steel strap pay tribute to the design concept of the classical architecture. And the special dial conveys profound meaning.

Baroncelli III Gent watch

Movement: Cal ETA2836-2 automatic movement with 25 pieces of jewelry
Vibration: 28,800 times per hour
Power reserve: 38 hours
Certification: COSC
Function: hours, minutes, seconds and date display
Case: 316L stainless steel case
Watch diameter: 39 mm
Thickness: 10.45 mm
Glass: dual anti-glare sapphire crystal glass
Water resistance: 50 meters
Dial: silver or black dial
Hand: polished hour, minute and second hand
Strap: calfskin strap with stainless steel folding clasp, stainless steel strap with stainless steel folding clasp

Mechanism is a” cold” vocabulary which is accompanied by males all the time. And Most of females are interested in it. However, it means precise and advanced watch making technology in watch industry. In fact, females also can enjoy such a stylish mechanical watch in modern world. And there are some beautiful mechanical watches.

Zenith Queen of Love 16.1220.68 / 01.C538 Watch
Stunning designs with beautiful red strap decide it will be well-known in the fashion world. Its case is made of fine steel and surrounded by diamond. White dial is matched with red hands and time scales in the meantime there is a heated shape on the dial. It is equipped with a self-winding mechanical movement which avoids complicated operation of manual winding mechanical movement.

Glashutte Senator 10-33-42-41-04 Watch
If you feel it is too sexy and assertive for wearing such a red watch, then you can choose Glashutte Senator Series. It adopts dark blue as its main color tine. It is made of stainless steel and in the ultra thin designing of 10.5mm. It is added to a calendar display compared with the old one after equipped with an automatic mechanical movement. Because its waterproof is up to 100 meters, you can wear it in your daily life.

Omega LADYMATIC 425.63.34.20.63.001 Watch
Omega has been well-known in domestic. This watch is one of four classical series of Omega. Therefore, it also is expensive. You can see a rose gold case with a dark brown dial and strap. It represents its low-key style. What’s more, it also is COSC-certified. In addition, there are 50 hours of power reserved. For those ladies who are annoyed at complicated of mechanical watches, this one is their dream watch.

From my point of view, it is cool and attractive for ladies to wear a mechanical watch. The above watches are three kinds of mechanical watches that I like. Why not have a try?

Rapidly Strikes of Casio Oceanus Ultra-thin of Solar and Radio Controlled Watch

As a subsidiary brand of Casio, Oceanus has released a new collection of OCW-S2000 watch, combined the sophisticated modeling with advanced technology; satisfied the requirement of the fashion and accuracy watch for business men.

The graceful lines of two new OCW-S2000-1ADF and OCW-S2000B-1ADF are perfectly extending from the center dial, crown to the strap, which highlights the beauty of meticulously crafted. Adopted with Smart Access intelligent operating system, the watch body is in a thickness of only 10.9mm, bring a highly wearing comfort. Gray IP bezel fitted with a rich textured dial, showing the extraordinary charm. Two small dials are respectively placed at 12 o’clock and 6 o’clock, which contrasted with the large central pointers with highly personality. The surface of the watch is created by a high hardness of sapphire and fitted with “titanium” strap, building a strong shock-resistant structure. The bezel of OCW-S2000B-1ADF watch is using the white gold element of “rhodium” coating; it is rich in ductility, corrosion resistance and heat resistance etc. characteristics.

OCW-S2000 collection is adopted with new independent of five motor drives: five motors of ultra-micro and low power can be independently and simultaneously driven, equipped with variety of techniques and functions that isn’t available in the existing pointer watches. This watch is equipped with the world’s 6 Bureau of Radio, it is suitable for those business men who often on business in different countries.

Without worrying about the power running out to affect the daily itinerary, thanks to the super solar-powered system. Moreover, it is equipped with a Tough Movement, which given the pointer with an auto repair function to displaying the accurate time. It is water-resistant to 100 m, including sapphire crystal, World Time (29 cities), stopwatch (1 / 10 seconds), battery indicator and automatic calendar etc complete functions.

Founded in 1930, Citizen is an internationally renowned Japanese watch company. Now, it has been developed into a multinational company mainly specialized in watch with annual sales about $ 3.8 billion. Since its inception, Citizen has been a leader in the watch industry in the world, creating a lot of the world’s first.

Citizen Watch Company is an internationally renowned company. In the world, almost all of the watch manufacturers have used or are using Citizen “MIYOTA” movement (2035 movement is the representative product of CITIZEN). Citizen is a big enterprise group has a number of branches around the world. For everyone, you may not understand.

As its name implies, Citizen has aimed at being dedicated to providing high-end products and high level service to all citizens around the world, and hopes to provide products to contribute to create a better life for all mankind.

Citizen believes the technology combines with emotion and intelligence can benefit mankind. With its own technical advantages in precision machining, measurement technology, energy and manufacturing processes, Citizen continuously develops watch products perfectly reflects the integration of technology and beauty.

Citizen Watch Company was founded in May 28, 1930. The company name “CITIZEN” named by the mayor of Tokyo means the public. Mainly specialized in watch industry, Citizen Watch Company is a multinational company. The Japan Citizen Watch Company is the parent company of the Citizen Group. Citizen has more than 30 state-owned enterprises in Japan and employs approximately 10,000 people in Japan. In addition to watches, Citizen Company also produces liquid light display boards, jewelry, glasses, calculators, electronic printers, miniature televisions, camcorders, computer drives, high capacity floppy disks and other information products, medical devices, optical components, sub-quartz oscillator (more than one billion per year, the world’s first), CNC precision machine tools, robots, automated production lines and so on.

In modern society, people are always attracted by various wristwatch. We rarely see the pocket watches. In 2011, luxury watch brand Hermes launched two precious Arceau pocket watches for watch collectors and enthusiasts.

Contemporary wood mosaic master Jerome Bouttecon in his precious collection of more than 1,200 pieces of wood carefully selected three different materials of wood: chestnut, maple and walnut, consuming more than a month to complete the work. Master the three different colors of wood according to Hermes famous puzzle scarf screen, carefully cut into 47 small pieces, ivory is carved from natural chestnut wood base, dark brown walnut carved from natural different shapes, while lavender is stained maple carved by a small piece. All 47 small wood chips in different shapes under the skilled master of sculpture, mosaic, polished, to protect the material, did not use a little glue, not only the perfect presentation of the Arceau essence of scarf, but also showcase the natural beauty of wood texture, tells the story of nature and time.

Wood mosaic is an ancient decorative craft derived from ancient Egypt 4,000 years ago. Renaissance, this process has been prosperous in Italy and France. 18-19 century the last century, when the French royal family is very respected in this process, almost all of the palaces, royal furniture using wood mosaics to decorate. French emperor imperial edict to wood mosaic as the Royal decoration process.

In Jerome Bouttecon 25 year career in the wood mosaic, award-winning: winning the first master craftsman in France, the world’s wood mosaics contest awards, he is a leader in this field. The cooperation with the Hermes watches are the highest in his career, the difficulty of the process a challenge. How to cut the entire sub-frame, each small piece of wood how to put together the perfect, smooth and seamless, this is the hands of his own skills as well as great challenges. Platinum rose part by a paste made ​​of a platinum film, and fine wood inlay picture of each other.

Front of the dial is carved with gold shiny radial Guilloche patterns by a layer of transparent enamel glaze it protected. Open the cover, carefully crafted by the Vaucher Hermes H1928 movement gracefully out of the rhythm of time, the inner surface of the cover is hand-polished fish-scale pattern, the light refraction in the full beauty of rhythm.

Hermes in 2011, entitled “Contemporary crafts master.” Hermes set of Swiss watchmaking watch the culmination of the essence, the movement polished with a fine, old fine wood inlay, exquisite golden eagle, ornate enamel production and Hermes leather sewing heritage unique process to complete handed down production of wood inlay puzzles Arceau pocket watch, was presented as a master of contemporary craft the most perfect work.

There is always an instant flash of inspiration, cleverly retain a timeless classic confirmed. Switzerland Mido combines the creative inspiration into its watches, and creates countless masterpieces. Whether it is the grand architectural design elements of classical music, the atmosphere is elegant, have a watch that can withstand years of each flow, pour in the wrist become legendary. August 2011, the Mido invites love life, full of creative people with feelings of inspiration, with their own unique way to retain the wisdom and creativity shining moment, confirms the eternal years.

Today, Swiss Mido inspired baton to your hands. Mido believes the spark of inspiration because of your smart ideas into concrete form, become the inspiration for the eternal. Not rigidly adhere to performance practices, you can use photography, computer graphics design work or draft work hand-feel inspired to take part, simply upload your work to Mido official website: http://www.midoclub.com/ 2011, or concerns Sina microblogging Mido watches, a wide range of expression is bound to show you the most comprehensive creative wonderful!

The vice president of Mido in China Miss Wang Ying said: “Mido has been to ‘MARK OF TRUE’ motto for their own brand, and in their own watch design also reflected the essence. The joy of inspiration is worth sharing with others, is the passage of time and not go with, and we hope that through this event to promote people’s access to life inspiration, with creative to enrich their lives, so inspired by our memories forever and we expect more people to participate activities, and Switzerland Mido capture the inspiration to share the joy, the years proved eternal.”

Following the success of Mido 2010, “found inspiration, confirms the eternal” campaign after Mido continued inspiration trip. From now until December, where the works sent to the official website: www.midoclub.com/2011 feel inspired to participate, have the opportunity to participate in the monthly Star selection, and have access to Mido watch the monthly awards, the ultimate Awards are fine Mido helmsman PVD rose gold watch. Switzerland Mido watch since 1918 inception, it has always been adhering to the watchmaking craftsmanship, leading edge design, control of the ever-changing pulse of the times, and the time of the eternal flow of condensate in the wrist. “Feelings of inspiration, proved eternal.” Mido invites you to join us to experience a better life to every moment of condensate for the eternal inspiration.

In 1918, talented and experienced watchmakers George Sharon founded the Mido watch brand in Zurish in Switzerland. Its name comes from the Spanish “Yo mido”, meaning “I measure.” Mido aims to create a perfect combination of useful features and unlimited value of the watch. Mido 1938, first came to China, was called “m-degree.” In 2000, Mido in the SWATCH Group under the “Mido” in the name of re-entering China. The real design more resistant to fads than the flow of time: design inspiration from the classic string instruments on behalf of the Western violin Beilunsaili series; thirties of last century the helm of the train line; New York landmark Chrysler Building fabric Luna Series; Roman arena perfect series, Swiss Mido’s four series are all accurate interpretation of the “MARK OF TRUE” brand motto. Emphasize the timeless design, while Mido is also a certified chronometer watch the preferred brands. The birth of the last century, Mido has always manufactured high-quality materials, precise movement, excellent waterproof performance, with long, one hundred percent Swiss-made watches. Switzerland and the United States is not a simple level meter record time of mechanical products, but a symbol of taste, a timeless interpretation.

Recently, Swiss Glycine launched Combat Sub Automatic watches.

Swiss mechanical watch brand Glycine launched the latest watches-Combat Sub Automatic diving watch at a low-cost market, a new series published by the Combat Sub Automatic diving watch, using a variety of bright summer colors, showing professional watch unique and lively appearance, is more suitable for use in the summer with the band. Combat Sub Automatic range of watches priced at NT $ 31,000 ~ 34,000 per hour, not after the fact, discount watch store more than 20,004 thousand Yuan to easily start, the market is definitely a level of pure Swiss watchmaking with the preferred option, the price relatively modest benefits, and professional diving watch with a high specification as complete, 42mm large diameter watch, 200-meter waterproof rating, ultra-bright luminous hands significant scale, one-way rotating outer ring with sapphire crystal, diving, etc., so fond of outdoor activities watch fans with eye-catching charm easily with a Swiss mechanical watches professional divers. Glycine in 1914 established the Swiss watch city of Bienne, including Rolex and OMEGA will be headquartered here, is close to a hundred years of brand history watch pure Swiss descent, the Airman line is the United States during the Vietnam War military pilots used in watches, Swiss nationals are rugged and reliable mechanical watch brand representatives.

Combat Sub Automatic Specifications:
Movement: ETA 2824-2 Automatic movement.
Function: hour, minute, seconds, date display.
Case: stainless steel, sapphire crystal lens,
Water resistant: 20 bar (200 meters).
Size: 42mm.
Dial: Arabic numerals and luminous face or standard scale pointer.
Date display: at 3 o’clock.
Bezel: unidirectional rotating
Price: NT $ 34,000 (Stainless steel bracelet), NT $ 31,000 (Rubber strap)